Safety: Bird strikes | No-fly list proposal | Could you land a plane? | Whale vs. Sign up to receive The Tea Leaflet, our monthly e-newsletter packed with Celestial Seasonings news, information, and exciting online-only deals and specials. “It’s a really just great community of people.” Celestial Seasonings attracts more than 100,000 visitors each year on their tea tour and the company’s HQ is considered one of the top free travel destinations in the U.S. “Some people call it summer camp because we tend to come the same time of year,” said Freels, 50. The iconic drink is packaged with a cute bedtime bear on the box and like all Celestial Seasonings’ tea, includes an inspirational message on the tea tag. The group keeps a running list of who’s visiting Katmai and when. It now has more than 7,000 members who swap travel tips, gear recommendations and bear photos from their Brooks adventures. In 2018, Freels started a private Facebook group to help other bear enthusiasts navigate the intricacies of planning a Katmai trip. Have you ever tried Celestial Seasonings Sleepytime tea Do you see that bear That bear that looks like hes the most chill, sleepiest bear in the world. “If you’re here, I think usually it’s because you really want to be here,” said Melissa Freels, an Oregon resident whose September visit marked her 12th trip to Brooks Camp. Backcountry camping in bear country is free. Specifically, it’s a ploy to get more Celestial teas into Gen Z paws as the generation’s interest in the category accelerates just in time for Sleepytime Bear’s 50th anniversary. The alternative is day-tripping - a risky (and expensive) option, given Alaska’s mercurial climate - or staying at the 60-person campground, which is also competitive to reserve. Turns out, it’s an increasingly familiar culprit: Gen Z. Each sleeps four and costs $955 per night, before tax. To stay the night at Brooks, you have to enter a lottery system with bleak odds to reserve one of the lodge’s 16 rooms. “There’s nothing easy about figuring out how to get here,” said Margo Egli, owner of Bear Trail Cabins and Campsite in King Salmon, the town many use as a jumping-off point to get to Brooks Camp.
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